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    Best ESL Display Solutions for Retailers Compared

    ·October 12, 2025
    ·18 min read
    Best ESL Display Solutions for Retailers Compared
    Image Source: pexels

    You can see more stores using esl display solutions now. In 2025, Asia-Pacific will reach a 75% adoption rate.

    AI and IoT help esl systems work better. They let electronic shelf labels update prices and stock in real time.
    Big brands like SES-imagotag, Displaydata, Pricer, and Samsung use new technology. They make sure everything works together easily.
    You should pick electronic shelf label solutions that match your store. Features, cost, and system fit can change how well your store runs.

    Key Takeaways

    • Electronic shelf labels (ESLs) help stores work faster. They let you change prices right away. This means workers do not have to change prices by hand. Prices are always correct with ESLs.

    • Pick ESL solutions from brands you can trust. SES-imagotag, Displaydata, and Pricer are good choices. These brands make sure the system works well. Customers will be happy with these brands.

    • Look for important features like dynamic pricing. Make sure ESLs work with POS systems. Remote management is also helpful. These features make your store run better.

    • Check the good and bad sides of display types. E-Ink and LCD are two choices. Pick the one that fits your store best.

    • Think about how ESLs can grow with your store. Make sure they can connect with other systems. This helps your business get bigger easily.

    Top ESL Solutions

    Leading Brands

    There are many brands in the esl market. Some brands are more popular in 2025. These brands sell a lot and have happy customers. When you shop for electronic shelf labels, you will see these names a lot:

    • SES-imagotag

    • Displaydata

    • Opticon

    • E Ink Holdings

    • SOLUM

    • Hanshow

    These companies are top in esl display technology. They give retailers good electronic shelf label solutions. You can trust these brands to give you esl systems that work well in many stores.

    Key Features

    When you pick an esl system, look at the features that help your store. Retailers want electronic shelf labels that are simple, quick to update, and keep customer data safe. The table below shows what makes each brand special:

    Brand

    Unique Selling Points

    Pricer

    High-brightness labels for outdoor environments

    Displaydata

    Scalable and highly customizable solutions

    SES-imagotag

    Energy-efficient displays and advanced security features

    Each brand has its own strong points. Pricer gives you labels that are easy to read in sunlight. Displaydata lets you change your electronic shelf labels and add more as your store grows. SES-imagotag helps you save power and keeps your price data safe.

    Retailers also want other helpful features. Here are some of the most important ones:

    Feature

    Description

    Dynamic Pricing

    Changes prices right away when demand or season changes

    Integration with POS Systems

    Makes sure shelf prices match the checkout system

    Inventory Tracking

    Connects with stock systems to help manage sales

    Customizable Displays

    Lets you change fonts, colors, and add badges

    Data Analytics

    Shows how price changes affect sales

    Remote Management

    Lets you control prices in many stores from one place

    Safety Protocols

    Protects your price and customer data from cyber threats

    You can use these features to make your store better. Dynamic pricing helps you change prices fast. Integration with your POS system keeps prices the same everywhere. Data analytics shows you what works best for your customers.

    Market Reputation

    You should choose electronic shelf label solutions with a good name. Top brands like SES-imagotag, Displaydata, and Pricer are trusted by many. Retailers say these brands work well, are easy to use, and last a long time.

    • SES-imagotag is known for strong hardware and easy software connections.

    • Displaydata is liked for letting you change and grow your system.

    • Pricer is chosen for bright labels and safe wireless updates.

    Many stores pick these brands because they can update thousands of electronic shelf labels very fast. This speed helps you keep up with other stores and react to changes. You can count on these esl systems to help your store every day and as you grow.

    Tip: When you look at top solutions, check if they work with your current systems and are easy to use. The right esl display can save you time and money and make shopping better for your customers.

    ESL Display Technologies

    ESL Display Technologies
    Image Source: pexels

    Picking the right esl display can really help your store. You should learn how each display type works. New technology like AI and IoT lets electronic shelf labels do more things for stores.

    E-Ink Pros and Cons

    E-Ink is a common choice for electronic shelf labels. Many stores use E-Ink because it looks like paper and uses little power. These displays help save money on batteries. You can read them in bright sunlight, so they are good for outdoor stores.

    Here is a table that lists the main good and bad points of E-Ink electronic shelf labels:

    Advantages of ESL Displays

    Disadvantages of ESL Displays

    Instant remote updates of prices and promotions

    Significant upfront cost for hardware and software

    Reduces manual labor and printing costs

    Reliance on stable wireless communication

    Eliminates pricing mismatches

    Monochrome displays limit visual content

    Enables dynamic pricing strategies

    Labor-intensive battery replacement

    Long battery life due to low power consumption

    Staff training required for efficient operation

    E-Ink esl systems let you change prices right away and avoid mistakes. You do not need to print new labels every time you change a price. You can run sales with just a few clicks. But, you must teach your staff how to use these labels. You may also need to change batteries, which takes time.

    E-Ink displays are best for stores that want simple prices and long battery life. You will not get bright colors, but you get a neat look that fits fancy stores.

    LCD Pros and Cons

    LCD display technology gives you bright colors and clear pictures. You can use these esl systems to show prices, sales, and even product photos. LCD electronic shelf labels stand out in busy stores.

    Check this table to see how LCD and E-Ink electronic shelf labels are different:

    Feature

    E-Ink Displays

    LCD Displays

    Energy Consumption

    Consumes power only when content changes, leading to long battery life.

    Requires continuous power for backlighting, resulting in higher energy use.

    Visual Performance

    Excellent readability in bright environments, reduces glare and reflections.

    Can cause glare and eye strain due to blue light emission.

    Eye Comfort

    Mimics ink on paper, reducing eye strain during prolonged use.

    Linked to digital eye strain and disrupted sleep patterns due to blue light.

    LCD esl systems give you more color choices. You can use them for special sales or to make products stand out. These labels work well in places with less light. But, LCD displays need power all the time. You might see glare or get tired eyes if you look at them too long.

    LCD electronic shelf labels are good for stores that want to catch attention with color and pictures. You can use them in supermarkets, electronics stores, or anywhere you want to stand out.

    Dot-Matrix Options

    Dot-matrix display technology is a simple way to show prices and codes. You see these esl systems in stores that need fast updates and basic info. Dot-matrix electronic shelf labels do not show fancy pictures, but they work well for many stores.

    Here are some ways stores use dot-matrix esl systems:

    1. Supermarkets, grocery stores, and convenience stores use dot-matrix electronic shelf labels to update prices quickly for many items.

    2. Clothing stores change prices during sales with dot-matrix esl systems.

    3. Specialty stores manage prices for different products using dot-matrix electronic shelf labels.

    4. Pharmacies and drugstores show prices for health products with dot-matrix esl systems.

    Dot-matrix electronic shelf labels last a long time and can handle lots of updates. You do not get bright colors, but you get a system that works well. These esl systems help you keep prices right and save time.

    Comparing Display Technologies

    You want to know which esl display is best for your store. Each type of electronic shelf label has good and bad points. Look at this table to compare how clear, strong, and useful they are:

    Feature

    LCD Labels

    E-Ink Labels

    Resistance to Wear and Tear

    Durable under frequent updates but prone to overheating

    Less vulnerable to heat but may not withstand physical impacts as well as LED options

    Performance in Extreme Conditions

    Perform well in varied environments, including high temperatures and humidity

    Work effectively in outdoor settings or areas with consistent lighting

    Brightness and Contrast

    Vibrant displays ensure visibility in any setting

    Softer appearance, perfect for high-end branding

    Color Capabilities

    Multi-color options make these labels stand out

    E-Ink still lags behind LCD in delivering vivid color displays

    You need to pick esl systems that fit your store’s needs. LCD electronic shelf labels give you color and brightness. E-Ink esl systems save power and look neat. Dot-matrix electronic shelf labels help you change prices fast.

    How AI and IoT Enhance ESL Display Technologies

    AI and IoT make esl systems smarter. You can use electronic shelf labels to change prices right away. You can run special sales and give shoppers a better experience. AI helps you use less energy and keep batteries working longer. IoT lets you control electronic shelf labels from anywhere.

    Here is a table that shows how AI and IoT help esl display technologies:

    Feature

    Benefit

    Real-time price updates

    Enhances pricing accuracy and operational efficiency.

    Flexible promotional campaigns

    Supports personalized shopping experiences and marketing strategies.

    Seamless in-store digital experience

    Improves customer engagement and satisfaction.

    You can also see these good things in your store:

    You get more from your esl display when you use new technology. You can make your store work better and help your customers shop.

    Tip: Pick esl display technologies that match your store’s needs. Think about how clear, strong, and easy to update they are. Use AI and IoT to get the most from your electronic shelf labels.

    Electronic Shelf Labels Features

    Color and Readability

    You want shoppers to see prices and deals easily. Color in esl display technology helps with this. Many electronic shelf labels now show black, white, red, and yellow. These colors help you point out sales and important details. Wide viewing angles let people read prices from anywhere in the aisle. Labels that look like paper are easy to read under any store lights.

    Feature

    Description

    Color Capability

    Shows black, white, red, and yellow for flexible signs and sales.

    Visual Differentiation

    Makes sales and product features stand out to get attention.

    Power Consumption

    Uses very little power, so it can stay on all the time in stores.

    Viewing Angles

    Wide angles let people read labels from many spots in the store.

    Readability

    Looks like paper, so it is easy to read in any store light.

    E Ink Spectra esl systems give you color choices that catch the eye. LCD displays show bright pictures for moving content. E-paper electronic shelf labels work well in grocery stores and show clear prices. These features help stores make shopping better for everyone.

    Durability

    You need electronic shelf labels that can last in busy stores. Places like the produce section are hard on esl systems. Displays can get broken by carts, water, or rough use. Regular care keeps your electronic shelf label systems working well. You should plan to update software and change batteries every 5 to 10 years.

    Issue Type

    Description

    Physical Damage

    ESL displays can get damaged by carts, water, or rough use, especially in busy areas like produce.

    Maintenance Needs

    You need to do regular care, like software updates and battery changes every 5-10 years.

    If you pick strong esl solutions, you lower the chance of damage. Tough technology helps stores avoid extra costs and keeps things running well.

    Power and Battery Life

    Battery life is important for every store using electronic shelf label systems. Long-lasting batteries mean less time fixing things. Many top esl systems last up to 10 years on one battery. Most coin battery esl systems last about 3 to 6 years. Here is how some solutions compare:

    ESL Solution

    Average Battery Life

    SOLUM Newton

    Up to 10 years

    Hanshow Stellar Pro

    Up to 10 years

    Industry Average

    3-6 years

    You save time and money when your electronic shelf labels last longer. Good battery life helps your other systems work together. Reliable power keeps your esl display technology working for years, so you can focus on your customers.

    Integration with Retail Systems

    POS and ERP Compatibility

    You want your esl display to work with your store’s main systems. Most stores use POS and ERP to track sales and stock. Good integration keeps prices and inventory correct all the time. When esl connects to POS and ERP, you can update prices fast. This helps your store run better and stops mistakes.

    Here is how the main parts work together:

    Component

    Description

    Middleware Layer

    Lets your retail and esl systems share info, even if they use different formats.

    Communication Infrastructure

    Uses hub or mesh networks to send updates to every electronic shelf label in your store.

    Data Management Systems

    Keeps product info, prices, and inventory the same on all systems.

    Backend Integration

    Connects esl with ERP using APIs and database syncing.

    This setup saves you lots of time. Many stores save up to 95% on labor because they do not change paper tags. You also get almost perfect price accuracy, so shelf and register prices match. Dynamic pricing is easy, and you can show real-time stock on your electronic shelf labels.

    Scalability

    As your store grows, you need esl systems that can grow too. Many stores want to add electronic shelf labels to more shelves or locations. You may have some problems when you try to expand. These can be budget limits, trouble connecting systems, or long setup times. Sometimes, workers do not want to change old habits.

    Challenge

    Description

    Budget Constraints

    You may need to wait for money or fit esl into your budget.

    System Integration Issues

    You might worry about connecting esl to your POS or ERP.

    Installation Complexity

    Setting up esl can take time and may disrupt your store.

    Internal Resistance

    Staff and managers may not want to stop using paper tags.

    You can fix these problems by planning ahead and picking esl that fits your store. Look for technology that is easy to connect and helps you grow.

    API and Software

    You need flexible software to get the most from your esl systems. Many stores use APIs to connect electronic shelf labels to other systems. This lets you control labels, update prices, and manage stock from one place. Some esl solutions have open SDKs or cloud platforms for easy setup.

    Integration Option

    Description

    KKM SDK/API

    Lets you connect esl to many types of software or systems.

    ESL Web Server

    Gives you a REST API to manage electronic shelf labels with secure access.

    Minewtag Platform

    Offers cloud management and open APIs for POS and inventory integration.

    You can use these tools to change your esl display and make your store better. APIs help you automate updates and keep your data safe. With the right software, you can manage all your electronic shelf labels from anywhere.

    Tip: Pick esl systems with strong integration options. This will help your store grow and keep things running smoothly.

    Operational Efficiency with ESL

    Automation

    You can make your store work better with automation in esl systems. Automated price changes let you update prices for sales right away. This means shelf and register prices always match. Staff do not need to change price tags by hand as much. They can spend more time helping shoppers.

    • Automated price changes keep checkout prices correct.

    • Lower labor costs let workers help customers more.

    • Real-time control stops mistakes with digital price tags.

    You connect esl systems to your point-of-sale and ERP systems. This lets you update thousands of digital price tags at once. You can change prices many times each day. This saves time and cuts down on errors. Automated Mobile Robots check product details with electronic shelf labels. This keeps your store running well and lets staff do important jobs.

    Tip: Automation in esl display technology helps stores keep prices current and makes customers happier.

    Real-Time Updates

    Real-time pricing is a big benefit for stores using esl display solutions. You can change prices in all your stores right away. Dynamic pricing helps you react fast to market trends and what other stores charge. Digital price tags update in seconds, so prices are always right.

    1. Fast price changes keep sales and deals matched up.

    2. Real-time pricing helps you react to demand and stock changes.

    3. No human error means shelf and checkout prices always match.

    Connecting esl to your store systems makes these updates possible. You get correct prices and better control over your store.

    Maintenance

    Taking care of esl systems is easier than old price tags. Automation means staff do not need to update tags by hand. Most electronic shelf labels have batteries that last five years or more. You need software to keep digital price tags updated, so you must do software maintenance.

    Item

    Cost Range (USD)

    Gateway

    $300 - $400 each

    Management Software

    About $500

    ESLs (per unit)

    $5 - $50+

    Total for 10,000 ESLs

    $61,700 - $102,100

    You save money on labor and make fewer mistakes with esl systems. Stores do not need to change batteries often and can update software easily. Good system connections make maintenance simple and fast.

    Cost and ROI

    Investment vs. Savings

    When you look at esl display solutions, you see they cost more at first than regular price tags. But you save money later. The table below shows how esl and regular labels are different:

    Aspect

    ESL Costs

    Traditional Labels Costs

    Initial Investment

    Higher initial costs

    Lower initial costs

    Ongoing Material Costs

    None

    Recurring costs for paper, ink

    Labor Costs

    Automated updates

    Manual updates

    Energy Efficiency

    Durable and energy-efficient

    Less efficient

    Total Cost Over 5 Years

    Significant savings

    Higher total costs

    You do not need to buy paper or ink with esl. Your workers spend less time changing prices, so you save on labor. These systems help you change prices fast when the market changes. Using esl also helps the environment because you use less paper.

    Total Cost

    You might wonder how much esl will cost for your store. Each label costs between $0.50 and $2.00. If your store has 20,000 products, you will spend $40,000 to $100,000 at the start. Most stores get their money back in two to three years. You save many hours each year because your team does not change price tags by hand. These systems also help you avoid mistakes and keep prices right.

    • ESL systems cut down on labor for price changes.

    • You save money because you do not buy paper or ink.

    • Price accuracy gets better, so your store works well.

    ROI by Retail Type

    Different stores get different results from esl. Supermarkets and big stores get the most because they have lots of products and change prices often. Specialty stores also benefit, especially if they need quick updates or want to show off sales. Stores that connect esl with other systems do the best. You can use this technology to make your store work better and earn more money in almost any kind of store.

    Tip: Pick esl solutions that match your store’s size and needs. Good planning helps you get the most out of your money.

    Electronic Shelf Label Adoption Trends

    Supermarkets

    Supermarkets are using esl more than other stores. North America has the biggest share, with over 38% of the money in 2024. Asia Pacific is growing fast because stores want to work better and change prices quickly. Supermarkets use esl display systems to change prices fast and stop mistakes. Look at the table to see how each region is doing:

    Region

    Market Share Insights

    North America

    Largest revenue share, over 38% in 2024

    Asia Pacific

    Fast growth due to retail advancements

    Supermarkets pick esl because they must change prices a lot and have many products. These systems help stores be more accurate and save time. Fancy stores also use esl to make shopping nicer for customers.

    Specialty Retail

    Specialty stores use esl to help customers and make shopping simple. You see esl in stores that sell electronics, health items, and clothes. These stores use esl to show prices, product facts, and reviews right away. The table shows how esl helps these stores:

    Benefit

    Description

    Accurate Pricing

    Real-time updates keep prices the same online and in-store

    Detailed Product Information

    Shows descriptions, nutrition facts, and customer reviews

    Dynamic Promotions

    Lets you run instant sales and special offers

    Interactive Shopping

    QR codes and NFC technology give shoppers quick access to info

    Informed Decision Making

    Helps shoppers choose products with more confidence

    Specialty stores use esl to run sales and give more info to shoppers. This technology helps people pick what they want and have a good time shopping.

    Growth Drivers

    There are many reasons why esl is growing fast in stores. Stores want to work better and make fewer mistakes. They need to change prices quickly to match the market. Shoppers want shopping to be easy in stores and online. Here are the main reasons esl is growing:

    • Stores want to work better

    • Need to change prices fast

    • More fancy stores are opening

    • Stores save money and make fewer mistakes

    • Prices can change right away and sales can be targeted

    • Makes online and in-store shopping feel the same

    You get many benefits from esl. You save money, make fewer mistakes, and help shoppers have a better time. Stores use esl display solutions to stay ahead and meet new needs.

    Real-World Use Cases

    Real-World Use Cases
    Image Source: pexels

    Success Stories

    ESL display technology is changing how stores work. Many stores have shared what happened after using ESL. The table below shows three stores and how they got better with ESL:

    Retailer

    Benefits

    Lee’s Discount Liquor

    Made work faster and helped customers more by making price updates easy and keeping product info right.

    Conad Superstore

    Made decisions faster and made customers happier by managing inventory better.

    POCO store

    Changed how they set prices and gave better service by switching from old labels to ESL.

    These stores found that ESL made price changes quick and correct. Staff do not spend as much time changing prices by hand. Customers like when prices are always right and product info is easy to see. This makes shopping better and helps people trust your store.

    Note: Using ESL lets you change prices fast when the market changes. It also keeps your store looking neat and up-to-date.

    Common Challenges

    You might have some problems when you start using ESL in your store. Many stores have the same issues:

    • Staff need to learn how to use new ESL systems.

    • Setting up ESL for the first time takes planning and time.

    • Changing batteries and fixing labels is hard if you have a lot.

    • Connecting ESL to old store systems can be tricky.

    You can fix most problems with good planning and help from your ESL company. Many stores start with one part of the store before using ESL everywhere. This helps your team get used to it. After a while, you will see that ESL saves time and money.

    Tip: Ask your ESL company for training and help. This can stop problems and help you get the best results from your ESL display system.

    You can choose the best esl display for your store by looking at technology, integration, and cost. Supermarkets often need strong esl systems with fast updates. Specialty retailers may want displays with bright colors and easy setup. You should list your needs, talk to vendors, and plan your budget. Here are some steps to help you get started:

    • Write down your store’s main goals.

    • Compare esl options for features and price.

    • Ask vendors for demos and support.

    Tip: Start with a small test before using esl in every part of your store.

    FAQ

    What is an electronic shelf label (ESL)?

    You see electronic shelf labels as small digital price tags on store shelves. These labels show prices, product details, and promotions. You can update them quickly using wireless technology.

    How do ESL systems help you save time?

    You update prices and product information with one click. You do not need to print or replace paper tags. This saves you hours each week and helps your staff focus on customers.

    Can you use ESL in small stores?

    You can use ESL in stores of any size. Many brands offer scalable solutions. You start with a few labels and add more as your store grows. This makes it easy to expand when you need.

    How long do ESL batteries last?

    Most ESL batteries last between three and ten years. You do not need to change them often. You save money and avoid frequent maintenance.

    Are ESL displays easy to read?

    You see clear prices and product details on ESL displays. Many use E-Ink or LCD technology. These displays work well in bright light and show information from different angles.

    See Also

    Highly Recommended Digital Signage Solutions for Businesses

    Understanding ESL Displays: Functionality and Purpose Explained

    Evaluating Leading Digital Signage Software Options for Companies

    Investigating BOE’s Innovative Flexible Displays and Their Impact

    Top LED Display Software Solutions to Enhance Your Screens