
You can see BOE leading display technology at WCIDDI 2025 in Chengdu. The BOE display ecosystem mixes AI with new displays. This changes how you see pictures and videos. CEO Feng Qiang talked about how BOE makes new and better products. The mix of AI and display brings better quality and new ideas. Look at the biggest improvements below:
Technology Type | Key Features |
|---|---|
UB Cell 4.0 | OLED-level image quality, 0.4% ultra-low reflectivity |
Flexible OLED | 97.5% BT2020 coverage, TADF+Tandem+COE technology |
Mini LED | 1,152 dimming zones, 98% DCI-P3 color coverage |
BOE’s new technology helps the world market grow. Experts think the display market will be $50 billion by 2033.
BOE uses AI with display technology to make images look better and help users. This makes daily tasks simpler and more fun.
UB Cell and ADS Pro technologies give brighter screens and better colors. They also save energy, which is good for homes and offices.
BOE's flexible displays and tri-fold smartphones have new designs. These designs give more screen space and stay strong.
BOE cares about the environment and uses green manufacturing. This helps lower carbon emissions and supports recycling.
BOE works with partners around the world to improve its display products. This helps meet different needs and keeps users safe.
The BOE display ecosystem mixes AI and display technology. This helps make products smarter for your everyday life. BOE uses AI to make displays easier to use and more helpful. The AI Media Center puts entertainment, talking, and smart home controls together. You can use computer vision to get smart features right away. Generative AI gives you content that fits you, so every time feels special.
BOE uses AI to build displays too. This makes factories work faster and products better. Displays show colors and brightness more clearly. The 65-inch 4K AI TV lets you talk to it and saves energy. In offices, the C100 Series Smart Board uses AI to help with meetings and take notes by itself. These new ideas show how the BOE display ecosystem helps people live and work smarter.
Feature | Description |
|---|---|
AI in Manufacturing | Makes work faster, improves quality, and saves money. |
AI-Powered Product Innovations | 65-inch 4K AI TV with voice help and energy-saving. |
System Solutions Featuring AI | C100 Series Smart Board helps with meetings and notes. |
Optimizing Operations with AI | Uses AI to learn about the market and manage supplies. |
Future Directions | Plans to link AI with big data, IoT, and green ideas. |
The BOE display ecosystem gets stronger by working with other companies. BOE teams up with TPV Technology and TÜV Rheinland to set new rules for displays. These partnerships help make eye-care and esports displays better. You get safer and better products.
BOE is different because it builds a worldwide ecosystem. BOE is in more than 30 countries and listens to what each place needs. The company has many R&D centers all over the world, not just in one spot. BOE also works hard to protect the environment and make technology greener.
Aspect | BOE's Approach | Other Manufacturers' Approach |
|---|---|---|
Global Presence | Works in over 30 countries and keeps growing | May only work in a few places |
R&D Initiatives | Many R&D centers around the world | Usually keeps R&D in one area |
Local Engagement | Listens to local needs for better solutions | Often uses the same plan everywhere |
Ecosystem Creation | Builds systems that work together, not just products | Mostly focuses on selling products |
Sustainability Commitment | Cares a lot about being green and safe | Sometimes cares less about the environment |
You can see the boe display ecosystem leads in technology and teamwork. This focus on new ideas and good quality helps you get better displays at home, at work, and everywhere else.

You see BOE leading the way at display week 2025 with new display technology. BOE brings ADS Pro and UB Cell TV to the spotlight. These displays give you bright, clear pictures in any room. You get high ambient light contrast, so colors stay strong even when sunlight fills the space. The viewing angle reaches 178°, so you enjoy the same picture from every seat. BOE uses SAP Pixel Design to cut harmful blue light by 25%. STW Perspective Compensation keeps colors true, even if you look from the side. Advanced anti-reflection technology drops surface glare to only 0.7%. HSR Refresh Rate Enhancement lets you play games or watch sports with smooth motion up to 576Hz.
BOE’s UB Cell TV stands out with a 110-inch 4K display. You see deep blacks and bright whites, making movies and games look real. The color gamut covers up to 90% of BT.2020, so every shade pops. BOE’s displays save energy, using up to 20% less power than older models. You find UB Cell in high-end TVs, AI TV solutions, and professional monitors.
Tip: If you want the best picture for your home or office, BOE’s ADS Pro and UB Cell TV give you top performance and comfort.
Feature | ADS Pro Technology | UB Cell Technology |
|---|---|---|
Ambient Light Contrast | High ambient light contrast, enhancing picture quality in bright environments. | Far higher ambient light contrast than competitors, improving dark and bright displays. |
Viewing Angle | Ultra-wide viewing angle, minimizing color shift and enhancing visual experience. | 178° ultra-wide viewing angle, consistent picture quality across all angles. |
Refresh Rate | Ultra-high refresh rate, suitable for dynamic content. | Supports refresh rates up to 576Hz, ideal for gaming and fast-moving visuals. |
Color Gamut | High color accuracy with independent intellectual property rights. | Color gamut coverage up to BT.2020 90%, enhancing color vibrancy. |
Energy Efficiency | Utilizes advanced production processes for sustainable energy use. | Achieves energy savings of up to 20% while maintaining high performance. |
BOE leads the LCD industry in market size and shipments. ADS Pro technology is a top choice for high-end models around the world. UB Cell technology goes beyond oled in contrast and viewing angles. BOE’s innovation keeps you ahead in display quality.
BOE also brings flexible display technology to WCIDDI 2025. You see the world’s first tri-fold smartphone with a screen that bends in three places. This phone uses a multi-layer structure with a flexible substrate, thin-film encapsulation, and a special touch sensor. You fold and unfold the phone thousands of times, and the display stays bright and clear. BOE’s panels use pixel compensation to keep colors and brightness even after many folds. The soft hard layer design makes the phone strong but easy to fold.
BOE’s flexible displays reach 97.5% BT.2020 color coverage. You get vivid colors and sharp images. TADF and tandem technology help the display use less power and last longer. Color Filter on Encapsulation keeps colors accurate, even in bright light. You enjoy a screen that works well for gaming, movies, and work.
BOE’s tri-fold smartphone gives you more screen space in a small device.
Flexible oled displays make phones, tablets, and wearables more useful and fun.
You get durability and high performance with every fold.
BOE shows you the future of display with α-MLED and Mini/Micro LED technology at display week 2025. These displays shine brighter and last longer than older models. BOE’s BYH-COB PRO P0.9 series reaches 1200 nits of brightness and a contrast ratio of 10,000:1. The BYH-COB ULTRA P0.9 goes up to 1500 nits and a contrast ratio of 20,000:1. You see colors that cover 99% of the DCI-P3 gamut. BOE’s outdoor BYB4 Plus P4.4 display reaches 10,000 nits and saves up to 50% power.
BOE’s Mini/Micro LED displays use lightweight aluminum, so you install them easily. You hang them on walls or set them up for events. The displays support dual-level brightness, so you adjust them for any space. BOE’s technology saves up to 30% energy and lasts over 90,000 hours, much longer than standard LEDs.
Product Series | Pixel Pitch (mm) | Brightness (nits) | Power (W) | Contrast Ratio (ACR) | Refresh Rate (Hz) | Color Gamut (%) |
|---|---|---|---|---|---|---|
BYH-COB PRO P0.9 | 0.9 | 1200 | 183 (at 600 nits) | 10,000:1 (at 10 lux) | N/A | N/A |
BYH-COB ULTRA P0.9 | 0.9 | 1500 | N/A | ≥20,000:1 (at 10 lux) | 7680 | 99 (DCI-P3) |
Outdoor High Brightness BYB4 Plus P4.4 | 4.4 | 10,000 | 30%-50% power saving | N/A | >3840 | ≥97 (DCI-P3) |
Feature | BOE Mini/Micro LED | Industry Standards |
|---|---|---|
Energy Consumption | Up to 30% savings | Standard LED levels |
Lifespan | Exceeds 90,000 hours | Conventional LEDs |
BOE’s mini led technology reaches 1500 nits and lasts over 50,000 hours with less than 3% brightness loss after 10,000 hours. You get displays that stay bright and clear for years.
BOE’s oled, mini led, and micro led displays set new standards for brightness, color, and energy use. You see the results of BOE’s innovation every time you turn on a screen.

When you use BOE’s Blue Whale LLM for Display, you see the future of screens. This artificial intelligence system knows what you need and changes fast. You get better suggestions and quick answers. The Blue Whale LLM makes pictures look sharper and colors brighter right away. You notice these smart features at home, at work, and while playing games. You can talk to your display or use a digital helper. Every time you turn on your device, it feels special and just for you.
Tip: Try talking to BOE’s AI TV Digital Human Assistant System. You can control your smart home and get answers right away.
Application Area | AI Technology Description | Impact on User Experience |
|---|---|---|
Home Entertainment | 65-inch 4K AI TV with image recognition shopping and AI-based content recommendation | Enhanced smart home display experience |
Office Productivity | C100 Series Smart All-in-One Device with AI multimodal interaction | Significant boost in productivity and interactive experience |
Gaming | 10.95-inch glasses-free 3D gaming handheld with global soft interweaving technology | More immersive gameplay and extraordinary 3D visual experience |
General Display | AI low-power image enhancement algorithm for 8K 120Hz displays | Reduced power consumption and improved image quality |
BOE uses artificial intelligence to make your office and home better. You use the Smart Whiteboard C100 for meetings and working from far away. The display lets you connect many screens, even from cars or other rooms. The wide camera shows more people, and the microphones make your voice clear. You can print papers with a small printer. The audio shield keeps your talks private. These smart features help you work better and keep your information safe.
You work better with screens that connect together.
You hear clear sound and see a wide view.
You keep your data safe when you meet online.
Feature | Description |
|---|---|
Product Name | Smart Whiteboard C100 |
Purpose | Designed for remote work and temporary office needs |
Collaboration | Enables multi-screen collaboration between meeting rooms and vehicles |
Microphone | Cascaded microphones for enhanced audio quality |
Camera | Panoramic camera for a wider field of view |
Additional Features | Portable printer and audio recording shield for improved productivity |
User Experience | Enhances user experience, productivity, and information security for remote work |
BOE uses artificial intelligence to make art and shows more fun. You see clearer pictures and brighter colors at museums and theaters. The display helps tell stories at the China Film Museum. You watch shows at the National Centre for the Performing Arts with better visuals. These smart features help you enjoy art and entertainment in new ways.
Application Area | Description |
|---|---|
AI-based image enhancement is revitalizing visual storytelling at the China Film Museum. | |
Performing Arts | AI technologies are enhancing visual experiences at the National Centre for the Performing Arts. |
You get more from every screen when BOE uses artificial intelligence and smart features. You see how these new ideas change your life, your work, and your fun.
The ONE sustainability brand is a leader in green ideas. BOE started this brand to make new rules for the display industry. The brand follows ESG values, so products are made with care for nature, people, and fair business. BOE thinks being open, creative, and caring for the earth helps everyone. You get better products because companies with good ESG often do well and help the planet too.
Core Principle | Description |
|---|---|
Openness | You get clear and honest news about green actions. |
Innovation | BOE uses new technology to make displays better for the earth. |
Sustainable Ecology | BOE tries to protect nature and make the world better for all. |
BOE started the ONE sustainability brand as a big step for displays.
The brand fits ESG rules, showing it cares about people and the planet.
BOE’s 2024 Sustainability Report shows how serious this promise is.
BOE’s factories use green ways to keep the earth safe. BOE cuts greenhouse gases and saves energy at every step. The company recycles water and uses heat from machines again in its main factories. You see more low-carbon products, like displays made with old materials. BOE’s 16-inch laptop display uses 58% recycled parts and makes less than half the carbon of other displays.
Metric | Value |
|---|---|
Reduced GHG emissions | |
Heat recovery in flagship factories | 100% |
Water reuse in flagship factories | 80% |
Factories with UL 2799 Platinum Certification | 7 (zero landfill) |
Annual waste repurposed | 320,000 tons through 4R |
Products with carbon footprint assessment | 48 by end of 2024 |
Recycled materials in 16-inch laptop display | 58% |
Reduction in carbon emissions (lifetime) | More than 50% compared to similar products |
When you pick BOE’s displays, you help the earth. BOE’s green ideas mean you get safe products for you and the planet.
BOE helps local places and supports people. You see this in things like the Wuhan Corning Hope School, where students use cool learning tools and BOE’s smart devices. BOE thinks good schools make the future better for everyone. The company also uses safe materials and keeps workers safe. You get safer products and a better world because of these choices.
BOE works with others to make schools better in places like Wuhan.
The company has strong safety rules for workers and the community.
When companies care about people, more customers and investors want to help.
You can trust that BOE’s work for people and the planet really matters in the display world and outside it.
You see how boe leads the way in display technology by using AI and green ideas. These advances help you enjoy better screens and support a cleaner world. Experts say boe’s focus on smart display products and global teamwork will shape the future for everyone. The company’s strong growth and new AI factories show that you can expect even more innovation. As you look ahead, you will find boe working with partners to bring smarter, brighter, and more sustainable displays to your life.
You get displays that use ai + manufacturing for better quality and speed. BOE combines ai + products and ai + operations to create smart screens. You see clear images, bright colors, and energy savings in every device.
BOE uses ai + manufacturing to improve how displays are made. You benefit from ai + products that adjust to your needs. These smart features help you enjoy better images and easier controls at home, work, or school.
You enjoy sharp images and smart features with BOE’s 4k ai tv. The TV uses AI to recommend shows and save energy. You get a better viewing experience with bright colors and clear sound.
Yes! You can use BOE’s gaming phone display for fast, smooth games. BOE also creates oled intelligent cockpit screens for cars. These displays give you clear maps, easy controls, and bright visuals while driving.
BOE leads the next wave of innovation by using AI in every step. You see new ideas in displays, smart devices, and green technology. BOE works with partners to bring you the best in display solutions.
Note: You can always find more about BOE’s latest technology on our website.
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