BOE UB CELL 4.0 Technology：3 Innovations Redefining the High-End Display Experience

BOE UB Cell 4.0 display technology stands at the forefront of high-end display innovation. BOE engineers designed this advanced LCD solution to deliver exceptional picture quality, comprehensive eye-care, and intelligent features. BOE UB Cell 4.0 achieves deep blacks and vibrant colors, pushing LCD performance closer to OLED standards. BOE UB Cell 4.0 incorporates smart ambient light sensing and adaptive technology, enhancing comfort and clarity. BOE UB Cell 4.0 sets new benchmarks for premium displays, earning recognition for its achievements. The following table shows real-world applications and awards that highlight BOE UB Cell 4.0’s industry leadership:

BOE UB Cell 4.0 technology elevates the user experience and showcases BOE’s technological leadership. As a disruptive innovation in the display industry, UB Cell 4.0 technology has been successfully implemented in flagship products from multiple domestic brands such as Hisense, Skyworth, and Changhong, and has showcased a remarkable 110-inch 4K TV prototype. This article will delve into the core principles of this technology, its three major advantage systems, and its impact on the industry, providing a comprehensive analysis of how BOE UB Cell 4.0 has become a new benchmark in display technology development.

Key Takeaways

• BOE UB Cell 4.0 offers stunning picture quality with deep blacks and vibrant colors, making it ideal for movies and gaming.

• The technology includes smart features that automatically adjust brightness and color to protect your eyes during long viewing sessions.

• With a 1400:1 ambient contrast ratio, BOE UB Cell 4.0 reduces glare, allowing you to enjoy clear visuals even in bright rooms.

• This display technology supports a wide color gamut, covering 95% of the BT.2020 standard, ensuring lifelike images.

• BOE UB Cell 4.0 integrates seamlessly with smart home systems, allowing easy control of devices and enhancing your overall media experience.

UB Cell 4.0 Display Technology Evolution

What Is UB Cell Technology?

UB Cell (Ultra Black Cell) is a high-end LCD display technology brand independently developed by BOE. BOE developed this advanced solution to address the limitations of traditional LCD panels. Its core philosophy is to achieve deep black performance close to OLED levels by enhancing contrast, reducing reflectivity, and optimizing optical structure. This technology series has undergone several iterations and has now evolved to its fourth generation—UB Cell 4.0—achieving comprehensive breakthroughs across three dimensions: picture quality, eye protection, and intelligence.

Compared to traditional LCD technology, UB Cell significantly improves inherent LCD issues such as insufficient contrast and weak black-level performance through unique pixel structure and optical design. Building on this foundation, UB Cell 4.0 integrates multiple innovative technologies to form a complete systematic solution. BOE UB Cell 4.0 stands out in the market for its ability to combine high performance with smart health-care functions.

Key Milestones in UB Cell Development

BOE has steadily advanced its display technology through several generations：

• First-generation UB Cell: Primarily focused on basic contrast improvements, , achieving deeper black performance than standard LCDs by optimizing liquid crystal alignment and backlight control.

• UB Cell 2.0: Introduced more precise optical film layer structures, further reducing screen reflectivity and enhancing visibility in bright environments.

• UB Cell 3.0: Added local dimming and color optimization, moving toward a more complete visual experience.

• UB Cell 4.0: Achieved full integration of picture quality, eye protection, and intelligence systems, marking a qualitative leap in technological maturity.

This evolution reflects BOE's precise grasp of display technology trends and its sustained R&D innovation capabilities. UB Cell 4.0 represents not just an improvement in technical specifications but an innovation in display philosophy—shifting from the mere pursuit of visual impact to the optimization of the overall user experience.

Market Positioning and Application Prospects

BOE leads the display technology market with its focus on innovation and user experience. UB Cell 4.0 technology primarily targets markets such as high-end TVs, professional monitors, and high-end laptops. Its technical characteristics are particularly suited for application scenarios demanding high picture quality and visual comfort. It has been successfully commercialized in flagship products of mainstream domestic TV brands like Hisense, Skyworth, and Changhong, demonstrating strong technical competitiveness.

Looking ahead, with the showcase of the 110-inch 4K TV prototype, UB Cell 4.0 technology holds broad application prospects in the large-size display sector. Combined with BOE's continuous advancement in ADS Pro technology iteration, this technology platform is expected to leverage its advantages across more product forms and application scenarios.

Core Feature 1：Perfect Picture Quality

Revolutionary Breakthrough in Ambient Light Contrast

The most notable breakthrough of UB Cell 4.0 in picture quality is the significant improvement in ambient light contrast. On traditional LCD screens, strong ambient light causes reflections on the screen surface that severely interfere with the viewing experience, making blacks appear grayish and causing a sharp drop in contrast. UB Cell 4.0 addresses this industry challenge with two key technologies:

1. BOE UB Cell 4.0 achieves a remarkable ambient contrast ratio of 1400:1. This figure far exceeds that of ordinary LCD displays (typically around 1000:1) and even approaches the levels of some OLED displays. High contrast means more distinct light and dark details in the image, purer blacks, brighter whites, and an overall picture with greater depth and dimensionality.

2. BOE UB Cell 4.0 achieves achieves an ultra-low reflectivity of 0.7%. This is accomplished through multi-layer anti-reflective coatings and special surface treatment technologies. In comparison, the reflectivity of ordinary TV screens typically ranges from 2-5%. Ultra-low reflectivity ensures screen content remains clearly visible in various lighting environments—whether in a bright living room or a room with direct sunlight—without interference from ambient light.

3. BOE UB Cell 4.0's black field depth reaching OLED levels. This has been a long-sought goal for LCD technology. Through precise optical design and liquid crystal control, UB Cell 4.0 achieves extremely deep black performance, allowing LCDs to approach self-emitting OLED technology in the key metric of black purity for the first time, while retaining LCD's advantages in brightness, lifespan, and cost.

Tip: Low reflectivity means less distraction from surrounding light, making BOE UB Cell 4.0 ideal for living rooms and professional studios.

BOE continues to lead the market by combining these features with smart sensors that adapt the display to changing lighting conditions.

Comprehensive Upgrade in Color Display

Color performance is a core element of the picture quality experience. UB Cell 4.0 achieves multiple technological innovations in this area:

• BOE UB Cell 4.0 covers 100% of the BT.2020 wide color gamut, which sets a new standard for display technology. BT.2020 is the international color standard for Ultra High Definition TV, with a color gamut range far exceeding traditional sRGB and DCI-P3 standards. 100% BT.2020 coverage means the display can render richer, more vibrant colors, with particularly outstanding performance in the red and green regions, providing an ideal display platform for HDR content. Users experience richer reds, deeper blues, and vibrant greens.

• BOE UB Cell 4.0 features STW wide-viewing technology for consistent color from any angle, which solves the long-standing issue of color shift in LCDs at off-angles. Traditional LCDs exhibit color shift and reduced contrast when viewed from angles other than dead center, a problem particularly pronounced in VA panels. STW (Super Top & Wide View) technology optimizes liquid crystal molecule alignment and optical compensation films to achieve a nearly color-shift-free viewing experience from all angles. Colors remain consistent and accurate regardless of the viewing angle, which is especially important for family viewing scenarios.

• BOE UB Cell 4.0 utilizes EPQ Image Quality Enhancement Technology optimizes for 4K resolution. Beyond improving physical resolution, UB Cell 4.0 utilizes EPQ (Enhanced Picture Quality) algorithms for intelligent image optimization. This technology includes modules for super-resolution reconstruction, detail enhancement, and noise suppression, capable of upscaling low-resolution content to near-4K viewing quality while maintaining a natural, unforced appearance. This is significant for the majority of non-4K content sources currently available, ensuring optimal viewing experiences for content of varying quality.

BOE’s commitment to color accuracy and image quality makes UB Cell 4.0 a top choice for users who demand the best in display technology.

Comprehensive Advancements in Dynamic Response

BOE UB Cell 4.0 introduces comprehensive advancements in dynamic response. The display features a high refresh rate and rapid pixel response, which ensures smooth motion for gaming and video playback. BOE integrates smart dynamic refresh technology that adapts to the content, providing optimal performance for every scenario. Users experience immersive gameplay and fluid media transitions without motion blur.

• A 165Hz high refresh rate (Game Mode) is one of the key features of UB Cell 4.0. A high refresh rate means more frames can be displayed per second, making moving images smoother and significantly reducing screen tearing and blurring, especially in fast-paced gaming scenes. The 165Hz refresh rate exceeds the 144Hz standard of mainstream gaming monitors, providing a hardware foundation for a premium gaming experience.

• Intelligent switching with HSR Frequency Multiplication Technology is an innovative design. HSR (High-Speed Refresh) technology allows the display to intelligently switch operating modes based on content type: operating in UHD (Ultra High Definition) mode for static or cinematic content requiring high picture quality, and switching to FHD (Full High Definition) high-refresh-rate mode for gaming or sports content requiring high fluidity. This intelligent adaptive capability ensures the optimal viewing experience across various usage scenarios.BOE UB Cell 4.0 features intelligent algorithms for seamless transitions between different types of content.

• Zero frame delay for moving images is a critical metric for gaming and sports viewing. Due to response time limitations, traditional LCDs exhibit motion blur in fast-moving scenes. By optimizing liquid crystal materials and drive circuits, UB Cell 4.0 minimizes response time to achieve instantaneous response for moving images, ensuring every fast-moving object is rendered clearly, free from ghosting or afterimages.

BOE UB Cell 4.0 combines these features to deliver perfect picture quality. The technology sets new standards for image quality, smart adaptation, and immersive media experiences.

Core Feature 2：Advanced Eye-Care Innovations

AI Adaptive Adjustment: The Industry's First Intelligent Eye Protection Solution

UB Cell 4.0 achieves a major breakthrough in eye protection technology with its core feature: the industry's first AI Adaptive Adjustment System. This system monitors changes in the usage environment in real-time through multi-sensor fusion technology and intelligently adjusts display parameters to provide the most comfortable viewing experience for users.

Multi-sensor integration forms the foundation of this system. UB Cell 4.0 integrates four types of sensing devices: ambient light sensor, temperature sensor, radar sensor, and camera.

• The ambient light sensor monitors surrounding light intensity and color temperature in real-time.

• The temperature sensor detects changes in environmental temperature.

• The radar sensor detects the user's distance from the screen and viewing angle.

• The camera recognizes user status (e.g., whether glasses are worn, signs of fatigue).

Intelligent drive voltage adjustment is the core regulatory mechanism based on environmental changes. The system uses AI algorithms to analyze data from multiple sensors and intelligently adjusts the display's drive voltage to achieve optimal matching of screen brightness, color temperature, and contrast with the surrounding environment. For example, it automatically reduces brightness and blue light ratio in dim environments; increases brightness while maintaining low reflectivity in bright environments; and adjusts text size and contrast based on user distance.

The advantage of this intelligent system lies in its proactive adaptation capability. Unlike traditional eye protection technologies that require manual user adjustment, UB Cell 4.0's AI adaptive adjustment operates completely automatically, without user intervention, truly achieving "unnoticed eye protection." This human-centric design philosophy represents a new direction in display technology development—shifting from pursuing extreme specifications to optimizing user experience.

Circular Polarization Eye Protection Technology: Simulating Natural Light Spectrum

BOE UB Cell 4.0 uses circular polarization technology to simulate the natural light spectrum. This innovation brings several benefits for eye protection and media enjoyment:

• Circular Polarization Eye Protection Technology is another innovation of UB Cell 4.0. Its core principle is to make light emitted from the screen closer to the properties of natural light through special optical design, reducing eye strain and fatigue.

• Natural light spectrum simulation is the foundation of this technology. Unlike the linear polarization of ordinary displays, circular polarization technology simulates the polarization characteristics of natural light, making the light softer and more uniform. This design reduces direct light stimulation, significantly lowering eye fatigue during prolonged viewing sessions.

• Balanced Lutein Consumption is the physiological basis of circular polarization technology. Research indicates that when viewing electronic screens, lutein in the retina is consumed at an accelerated rate, leading to visual fatigue and potential damage. By optimizing the spectral distribution, circular polarization technology reduces the proportion of harmful blue light while maintaining necessary color gamut performance, finding the optimal balance between eye protection and picture quality.

The practical effectiveness of this technology has been validated through multiple user tests. In comparative tests involving continuous 4-hour viewing of UB Cell 4.0 screens versus ordinary screens, users of UB Cell 4.0 reported approximately 40% less eye fatigue and 35% fewer symptoms of dry eye, scientifically proving its eye protection efficacy.

Foundational Eye Protection: Comprehensive Visual Safeguards

In addition to innovative technologies, UB Cell 4.0 strengthens several foundational eye protection functions, forming a complete protection system:

The UGR<5 Anti-glare Standard is a basic requirement for UB Cell 4.0. UGR (Unified Glare Rating) is an international standard measuring the degree of glare from a light source, with lower values indicating better glare control. UGR<5 meets the standard requirements for professional office environments, meaning the screen can effectively suppress glare from various angles, reducing the eye's adjustment burden.

Flicker-free Design eliminates potential harm from screen flicker. While traditional PWM dimming can precisely control brightness, it produces flickering imperceptible to the human eye, potentially causing visual fatigue and headaches during prolonged viewing. UB Cell 4.0 employs DC dimming or high-frequency PWM dimming technology, completely eliminating perceptible screen flicker and providing a safer viewing environment for sensitive users.

Blue Light Control and Color Temperature Adjustment are also important components of the eye protection system. UB Cell 4.0 can intelligently adjust blue light ratio and screen color temperature based on different usage scenarios and times. For example, in Night Reading Mode, the system automatically reduces blue light output and shifts the color temperature to a warmer tone, minimizing disruption to sleep cycles.

This comprehensive eye protection system reflects BOE's high level of concern for user health and indicates an industry trend: ensuring the health and safety of technology is essential while pursuing visual impact.

Core Feature 3：Intelligent Display Features

Smart Refresh Rate Technology: Breaking Traditional Limits

Smart Refresh Rate Technology is one of the core innovations of UB Cell 4.0 in display intelligence. This technology breaks the limitation of fixed refresh rates in traditional displays, enabling more flexible and efficient display control.

Horizontal/Vertical Local Refresh Rate Switching is a standout feature. While traditional displays operate at a single refresh rate, UB Cell 4.0 can intelligently adjust the refresh rate for different areas of the screen based on content. For instance, in a game interface, the character movement area can maintain a high refresh rate for fluidity, while static UI areas can lower the refresh rate to save power. This partitioned refresh control technology optimizes overall energy efficiency while ensuring performance in key areas.

Content-adaptive Refresh Rate is another intelligent feature. The system uses AI to identify screen content types and automatically matches appropriate refresh rate strategies:

• For static text and images, a low refresh rate mode is used to reduce unnecessary refresh operations.

• For video content, a refresh rate that is an integer multiple of the video source frame rate is matched to avoid stuttering caused by frame rate mismatch.

• For gaming content, the highest refresh rate is enabled to ensure an极致ly smooth experience.

This intelligent refresh management not only enhances the viewing experience but also significantly reduces power consumption. Actual measurements show that in mixed-use scenarios, smart refresh rate technology can save approximately 15-30% in power consumption, which is significant for mobile devices and energy conservation.

Multi-Scenario Adaptation: Validated by Widespread Application

The maturity of UB Cell 4.0 technology has been fully validated through its application in flagship products from multiple brands. Currently, the technology has been successfully applied to flagship TV products from several well-known domestic brands such as Hisense, Skyworth, and Changhong, covering market demands for different sizes and segments.

Hisense U Series TVs are a typical application of UB Cell 4.0 technology. The Hisense U8 series TVs utilize UB Cell 4.0 panels combined with Hisense's proprietary picture quality chips, achieving industry-leading picture quality performance. This product has received positive reviews in both domestic and international markets, particularly praised for its contrast and HDR performance.

Skyworth S Series High-end TVs also employ UB Cell 4.0 technology. Skyworth integrates it with its own AI Picture Quality Engine to create a product line targeting the high-end market. These products emphasize eye protection features while maintaining excellent picture quality, catering to modern families' focus on healthy displays.

Changhong CHiQ Series deeply integrates UB Cell 4.0 technology with IoT functions, creating display solutions for smart home environments. These products not only offer excellent display performance but also serve as smart home control centers, demonstrating the potential for convergence between display technology and other technologies.

These successful application cases prove the maturity and market acceptance of UB Cell 4.0 technology. Different brands have implemented differentiated optimizations based on their own positioning and technological expertise, creating distinctive product experiences that fully demonstrate the platform nature and scalability of this technology.Tip: Smart adaptation ensures the display always delivers the best performance for any type of media or entertainment.

Future Technology Roadmap: A Commitment to Continuous Innovation

BOE invests in the future of display technology by developing new features and expanding its roadmap:

• The 110-inch 4K TV prototype showcases the application potential of UB Cell technology in the large-size sector. This prototype is not only impressive in size but also reaches new heights in picture uniformity, brightness consistency, and color accuracy. Large-size displays are an important direction for the high-end market, and UB Cell 4.0's technological reserves in this area lay a solid foundation for its future market competitiveness.

• The continuous iteration of ADS Pro technology is important support for the UB Cell platform. ADS (Advanced Super Dimension Switch) is BOE's proprietary LCD technology, offering advantages like high transmittance, wide viewing angles, and low color shift. ADS Pro is the high-end version of this technology, continuously improving display performance through optimization of liquid crystal materials and driving methods. The deeper integration of ADS Pro with UB Cell in the future will further enhance display quality.

• Integration of Micro-LED Backlight Technology is another important direction. Although UB Cell 4.0 currently uses traditional or mini-LED backlighting, BOE has invested heavily in R&D for Micro-LED technology. Using Micro-LED as a backlight source combined with UB Cell's optical design in the future could achieve another breakthrough in contrast and brightness, potentially surpassing OLED performance.

• Flexible and Irregular-shaped Displays are also important expansion directions for UB Cell technology. With the diversification of display forms, traditional rectangular flat displays can no longer meet all needs. BOE is developing flexible display solutions based on UB Cell technology for future application in innovative product forms like curved TVs and rollable TVs.

These forward-looking layouts demonstrate BOE's long-term strategic thinking in the display field. UB Cell is not just a technology platform but also a core vehicle for BOE to build a display ecosystem, poised to continue leading the development direction of LCD display technology in the coming years.

User Experience and Competitive Advantages

Real-World Benefits for Users

BOE UB Cell 4.0 brings a new level of experience to users in gaming, home theater, and professional settings. The display technology delivers sharp images and vibrant colors, making movies and games more immersive. Users notice less glare in bright home environments because of ultra-low reflectivity. The smart features automatically adjust the screen to match room conditions, which protects eyes from sudden changes in light. High refresh rates ensure smooth motion, which is important for gaming and fast-paced media. The table below highlights key improvements users report:

Comparison with OLED and Mini-LED Display Technology

In the current high-end display market, UB Cell 4.0 primarily faces competition from technologies like OLED and mini-LED. Comparing it with these technologies provides a clearer understanding of its market positioning and technical characteristics:

Comparison with OLED Technology:

• Advantages: UB Cell 4.0 holds clear advantages in brightness, lifespan, and cost. Particularly, peak brightness can exceed 2000 nits, far higher than OLED's 800-1000 nits; in terms of lifespan, the LCD structure avoids OLED's burn-in issues; cost-wise, large-size UB Cell panels are 30-50% cheaper than same-size OLED panels.

• Challenges: In black purity and response speed, although UB Cell 4.0 is close to OLED levels, there remains a slight gap; in flexible displays, OLED currently still holds an advantage.

Comparison with mini-LED Backlit LCD:

• Advantages: UB Cell 4.0 performs better in ambient light contrast and low reflectivity; its eye protection system is more complete; its smart ecosystem is more mature.

• Challenges: mini-LED may offer superior local dimming precision and contrast, but at the cost of higher power consumption and price.

Comparison with Traditional High-end LCD:

• Comprehensive Leadership: In all three dimensions—picture quality, eye protection, and intelligence—UB Cell 4.0 significantly outperforms traditional high-end LCD technologies, representing the latest height in LCD development.

These comparative analyses show that UB Cell 4.0 has found a unique technological positioning: by maintaining traditional LCD advantages while achieving systemic innovation, it approaches or even surpasses more expensive technological solutions in key metrics, offering excellent cost-performance and technological balance.

Industry Recognition and Awards

BOE has received global recognition for its smart display technology. The company won the IFA 2025 Gold Award for innovation in home media displays. Industry experts praise the ai-driven features and user-centric design. Many leading brands now use BOE UB Cell 4.0 in their flagship products, showing strong market impact. The smart approach to user experience and health has set new standards in the display technology industry.

• Reshaping the High-end LCD Market Landscape: UB Cell 4.0 provides LCD technology with a new weapon for competition in the high-end market. In recent years, OLED's rapid expansion in the high-end market put significant pressure on traditional LCDs. The emergence of UB Cell 4.0 restores technical confidence and competitive advantage to LCDs, potentially reclaiming lost ground in the high-end market.

• Elevating Healthy Display Standards: UB Cell 4.0's eye protection system sets a new industry standard. As consumer concern for health increases, eye protection has become an important selling point for high-end display products. UB Cell 4.0's innovation in this area will push the entire industry to pay more attention to the health impacts of display technology, promoting the establishment and improvement of related standards.

• Accelerating the Development of Display Intelligence: UB Cell 4.0's smart ecosystem showcases the future development direction of display technology. Traditional "dumb" displays will gradually be replaced by smart displays capable of sensing the environment, understanding content, and adapting to users. UB Cell 4.0's exploration in this area provides valuable reference for the industry.

• Demonstrating Independent Innovation in Chinese Display Technology: As a display technology independently developed in China, the success of UB Cell 4.0 signifies that Chinese display companies have transitioned from technology followers to technology leaders. This is significant for enhancing China's voice in the global display industry and promoting independence and controllability in the industrial chain.

Future Trends and BOE’s Display Technology Roadmap

Smart Refresh Rate Technology: Breaking Traditional Limits

Smart Refresh Rate Technology is one of the core innovations of UB Cell 4.0 in display intelligence. This technology breaks the limitation of fixed refresh rates in traditional displays, enabling more flexible and efficient display control.

Horizontal/Vertical Local Refresh Rate Switching is a standout feature. While traditional displays operate at a single refresh rate, UB Cell 4.0 can intelligently adjust the refresh rate for different areas of the screen based on content. For instance, in a game interface, the character movement area can maintain a high refresh rate for fluidity, while static UI areas can lower the refresh rate to save power. This partitioned refresh control technology optimizes overall energy efficiency while ensuring performance in key areas.

Content-adaptive Refresh Rate is another intelligent feature. The system uses AI to identify screen content types and automatically matches appropriate refresh rate strategies:

• For static text and images, a low refresh rate mode is used to reduce unnecessary refresh operations.

• For video content, a refresh rate that is an integer multiple of the video source frame rate is matched to avoid stuttering caused by frame rate mismatch.

• For gaming content, the highest refresh rate is enabled to ensure an ultra smooth experience.

This intelligent refresh management not only enhances the viewing experience but also significantly reduces power consumption. Actual measurements show that in mixed-use scenarios, smart refresh rate technology can save approximately 15-30% in power consumption, which is significant for mobile devices and energy conservation.

Multi-Scenario Adaptation: Validated by Widespread Application

The maturity of UB Cell 4.0 technology has been fully validated through its application in flagship products from multiple brands. Currently, the technology has been successfully applied to flagship TV products from several well-known domestic brands such as Hisense, Skyworth, and Changhong, covering market demands for different sizes and segments.

Hisense U Series TVs are a typical application of UB Cell 4.0 technology. The Hisense U8 series TVs utilize UB Cell 4.0 panels combined with Hisense's proprietary picture quality chips, achieving industry-leading picture quality performance. This product has received positive reviews in both domestic and international markets, particularly praised for its contrast and HDR performance.

Skyworth S Series High-end TVs also employ UB Cell 4.0 technology. Skyworth integrates it with its own AI Picture Quality Engine to create a product line targeting the high-end market. These products emphasize eye protection features while maintaining excellent picture quality, catering to modern families' focus on healthy displays.

Changhong CHiQ Series deeply integrates UB Cell 4.0 technology with IoT functions, creating display solutions for smart home environments. These products not only offer excellent display performance but also serve as smart home control centers, demonstrating the potential for convergence between display technology and other technologies.

These successful application cases prove the maturity and market acceptance of UB Cell 4.0 technology. Different brands have implemented differentiated optimizations based on their own positioning and technological expertise, creating distinctive product experiences that fully demonstrate the platform nature and scalability of this technology.Competitive Advantages and Market Impact Analysis

Future Technology Roadmap: A Commitment to Continuous Innovation

BOE has a clear plan for the future development of UB Cell technology and has initiated forward-looking layouts in several directions:

The 110-inch 4K TV prototype showcases the application potential of UB Cell technology in the large-size sector. This prototype is not only impressive in size but also reaches new heights in picture uniformity, brightness consistency, and color accuracy. Large-size displays are an important direction for the high-end market, and UB Cell 4.0's technological reserves in this area lay a solid foundation for its future market competitiveness.

The continuous iteration of ADS Pro technology is important support for the UB Cell platform. ADS (Advanced Super Dimension Switch) is BOE's proprietary LCD technology, offering advantages like high transmittance, wide viewing angles, and low color shift. ADS Pro is the high-end version of this technology, continuously improving display performance through optimization of liquid crystal materials and driving methods. The deeper integration of ADS Pro with UB Cell in the future will further enhance display quality.

Integration of Micro-LED Backlight Technology is another important direction. Although UB Cell 4.0 currently uses traditional or mini-LED backlighting, BOE has invested heavily in R&D for Micro-LED technology. Using Micro-LED as a backlight source combined with UB Cell's optical design in the future could achieve another breakthrough in contrast and brightness, potentially surpassing OLED performance.

Flexible and Irregular-shaped Displays are also important expansion directions for UB Cell technology. With the diversification of display forms, traditional rectangular flat displays can no longer meet all needs. BOE is developing flexible display solutions based on UB Cell technology for future application in innovative product forms like curved TVs and rollable TVs.

These forward-looking layouts demonstrate BOE's long-term strategic thinking in the display field. UB Cell is not just a technology platform but also a core vehicle for BOE to build a display ecosystem, poised to continue leading the development direction of LCD display technology in the coming years.

Conclusion: UB Cell 4.0 – A Model of Comprehensive Innovation in Display Technology

BOE UB Cell 4.0 stands as a benchmark for innovation in the display industry. This technology brings together advanced engineering and user-focused design. BOE has created a display solution that meets the needs of modern smart homes and delivers a premium media experience. The integration of ultra-wide color accuracy, high ambient contrast, and low reflectivity ensures that every user enjoys clear and vibrant visuals in any environment.

The following table highlights the core features that set BOE UB Cell 4.0 apart:

BOE engineers have equipped this technology with smart sensors and ai-driven algorithms. These features allow the display to adjust in real time, providing optimal performance for every type of media. Users in a smart home can rely on the display to adapt to changing light and activity, making every viewing session comfortable and immersive.

BOE UB Cell 4.0 demonstrates how smart technology can transform the home media experience. The combination of ai, smart adaptation, and advanced display engineering creates a new standard for the industry.

BOE continues to lead the way in display innovation. The company’s focus on smart integration, ai-powered features, and home-centric design ensures that users receive the best possible media experience. As the demand for smart home solutions grows, BOE UB Cell 4.0 will remain at the forefront, shaping the future of display technology.

BOE UB Cell 4.0 sets a new benchmark for high-end displays. The technology delivers ultra-wide color gamut, consistent color performance, and a 1400:1 ambient contrast ratio. BOE uses low-reflection and scattering technology for clear visuals. The table below highlights future potential:

BOE holds a leading market share, showing strong leadership in display innovation. BOE continues to shape the future of 4K UHD displays.

FAQ

What makes BOE UB Cell 4.0 ideal for an immersive audiovisual experience?

BOE UB Cell 4.0 combines high-quality visuals with advanced audio features. This combination creates an immersive audiovisual experience for users. The display supports clear images and rich sound, making movies and games more engaging.

How does BOE UB Cell 4.0 support personalized content?

BOE UB Cell 4.0 uses ai-powered media center technology. The system analyzes user preferences and delivers personalized content. Users receive recommendations for movies, music, and audio settings that match their tastes, enhancing the interactive experience.

Can users control smart home devices through the display?

Users can access smart home controls directly from the display. The system allows management of lighting, temperature, and audio devices. This integration creates an interactive experience and supports an immersive audiovisual experience in the home.

How does real-time brightness adjustment improve viewing comfort?

Real-time brightness adjustment automatically changes screen brightness based on room lighting. This feature protects eyes and maintains high-quality visuals. Users enjoy an immersive media experience without manual adjustments, even when watching personalized content.

What role does audio play in the immersive audiovisual experience?

Audio plays a key role in creating an immersive audiovisual experience. BOE UB Cell 4.0 delivers clear, balanced sound for movies, games, and personalized content. The system synchronizes audio with visuals, making every interactive experience more engaging.

See Also

BOE's UB Cell 4.0 Display Technology Earns Global Gold Award

Understanding the Basics of UB Cell Display Technology

Discovering BOE's Future Display Technology Innovations for 2025

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Combining BOE's Oxide Technology with Lenovo’s ThinkVision P Series