CONTENTS

    2025 Latest Advances in Car Deck Touch Screen Technology

    ·August 31, 2025
    ·17 min read
    Exploring the Latest Advances in Car Deck Touch Screen Technology
    Image Source: pexels

    Car deck touch screen technology continues to transform the driving experience, reshaping how drivers and passengers interact with vehicle infotainment systems. The automotive market shows significant growth as car infotainment systems become standard across more vehicle types, driven by consumer demand for advanced features. Innovations such as AI-powered interfaces and augmented reality overlays enhance safety, offering real-time information and reducing collision rates. Capacitive touch screens and connected systems support greater infotainment connectivity, enabling seamless control and personalization. As vehicle infotainment systems evolve, understanding both the benefits and challenges of adopting new system technology remains essential for every driver.

    Key Takeaways

    • Car deck touch screens enhance the driving experience by integrating many new technologies like AI and AR, making interactions smarter and safer.

    • Capacitive touch screens are preferred for their sensitivity and durability, allowing for intuitive gestures like pinch-to-zoom.

    • Larger displays improve functionality, enabling families and multi-taskers to access information and entertainment more efficiently.

    • Gesture and voice controls support hands-free operation, reducing distractions and improving driver safety.

    • Premium quality touch screens use advanced materials to ensure durability and responsiveness, enhancing user experience.

    • Customizable interfaces allow drivers to tailor their infotainment systems, increasing comfort and accessibility for all users.

    • Safety features in infotainment systems, like voice-activated navigation, help keep drivers focused on the road.

    • Sustainability efforts in display technology aim to reduce environmental impact while improving energy efficiency in vehicles.

    Car Deck Touch Screen Innovations

    AI and AR Integration

    Many manufacturers in display industry have accelerated the integration of artificial intelligence (AI) and augmented reality (AR) into car deck touch screen systems. These innovations redefine how drivers interact with vehicle infotainment systems, offering smarter, safer, and more personalized experiences. AI-powered voice assistants now leverage natural language processing to answer complex queries, such as finding nearby hotels or EV chargers along a route. These assistants also monitor driver alertness and comfort, adjusting vehicle settings to enhance safety and convenience.

    AR overlays provide real-time situational awareness, projecting navigation cues directly onto the windshield or dashboard. This advanced navigation capability reduces distraction and improves reaction times. Leading brands, including BOE, have pioneered SafeView display technology, which corrects contrast for low-light conditions and integrates touch and force sensing through various materials. Touch Display Driver Integration (TDDI) combines display drivers and touch controllers, increasing reliability and responsiveness in automotive applications.

    AI-driven infotainment systems personalize entertainment and navigation, integrating with safety features to monitor driver behavior and prevent accidents. This seamless integration of AI and AR elevates the best car infotainment systems, making them more connected and adaptive to individual needs.

    Feature

    Description

    Multi-finger gestures and force sensing

    Enhances usability and safety for drivers

    SafeView display technology

    Improves visibility with contrast correction for low-light conditions

    Touch and force sensing through materials

    Provides added control for drivers in different locations

    TDDI

    Combines display drivers and touch controllers for reliability

    Advanced image-processing capabilities

    Meets the demands of modern automotive displays

    Capacitive and Larger Displays

    Capacitive touch screens have become the standard in car infotainment systems due to their superior sensitivity, multi-touch capability, and durability. Unlike resistive screens, capacitive touchscreen displays respond to light touches and support gestures like pinch-to-zoom and swipe, which are essential for modern infotainment. BOE's advancements in high-resolution LCDs and capacitive technology set benchmarks for clarity, brightness, and scratch resistance.

    Recent industry surveys reveal a growing demand for larger displays in vehicle infotainment systems. Families and multi-taskers prefer screens of 10 inches or more, seeking efficient access to information and entertainment. Larger screens allow multiple functions to be displayed simultaneously, reducing distractions and enhancing safety. Luxury car buyers and SUV owners show the highest interest in full-width and flexible infotainment displays, reflecting a shift in consumer expectations influenced by other connected devices.

    Advantage

    Capacitive Touch Screens

    Resistive Touch Screens

    Sensitivity

    Highly responsive, requiring only a light touch

    Requires more pressure to register input

    Multi-Touch Capability

    Supports gestures like pinch-to-zoom and swipe

    Limited to single touch input

    Clarity and Brightness

    Offers better clarity and vibrant colors

    Generally less bright and clear

    Durability

    More durable and scratch-resistant glass surface

    Plastic surface is less durable

    Key findings from consumer surveys:

    1. The greatest interest in larger screens comes from buyers of 2- or 3-row SUVs.

    2. Functionality drives interest, especially among families and those using vehicles for work.

    3. Demand for full-width infotainment displays increases with daily mileage.

    Recent innovations in touchscreen displays, such as BOE's panoramic and curved screens, have transformed the in-car entertainment experience. Passengers now watch videos during trips, and parents use technology to keep children engaged, highlighting the evolving role of infotainment in modern vehicles.

    Gesture and Voice Controls

    Gesture and voice controls represent a major leap in car deck touch screen innovations, supporting hands-free operation and improving driver safety. Gesture-based interaction allows drivers to point, swipe, or perform multi-finger actions without pressing physical buttons, reducing visual distraction and workload. Voice recognition systems enable drivers to manage navigation, music, and climate settings through spoken commands, keeping hands on the wheel and eyes on the road.

    Studies show that gesture controls are more natural and can decrease visual distraction, while voice interaction design may delay driver response. The character error rate for voice control ranges widely, but ongoing improvements in AI integration continue to enhance accuracy and reliability. BOE's automotive infotainment display systems incorporate advanced gesture and voice control features, supporting intuitive operation and seamless connectivity.

    • Gesture controls enable intuitive interaction with vehicle systems.

    • Voice recognition supports hands-free management of infotainment functions.

    • Smart technologies facilitate safer driving with minimal physical input.

    The integration of gesture and voice controls in car deck touch screen systems marks a significant advancement in user experience, making the best car infotainment systems safer and more accessible for all drivers.

    Premium Quality

    Screen manufacturers now set new standards for premium quality in car deck touch screen technology. Leading brands, such as BOE, invest heavily in advanced materials and manufacturing processes to deliver superior performance and longevity. Premium touch screens must withstand daily use, temperature fluctuations, and constant exposure to sunlight. To achieve this, engineers select materials and design features that enhance both durability and user experience.

    • Tempered glass forms the foundation of high-end car deck touch screens. This material resists scratches and impacts, ensuring the display remains clear and unblemished over time.

    • Capacitive touch technology provides exceptional responsiveness. Drivers and passengers experience smooth, accurate input with every tap or swipe, even when wearing gloves.

    • Seamless integration with existing car audio and infotainment systems preserves the vehicle’s original aesthetics. This approach also supports easy upgrades and compatibility with future technologies.

    • Vibrant, high-resolution displays deliver sharp images and vivid colors. Navigation maps, multimedia content, and vehicle information appear crisp and easy to read, even in bright daylight.

    Premium quality touch screens not only improve the look and feel of a vehicle’s interior but also enhance safety and convenience. Clear visuals and reliable touch response help drivers stay focused on the road.

    Manufacturers continue to refine their processes, using precision engineering and rigorous quality control. These efforts ensure that every touch screen meets strict automotive standards for reliability and performance. As a result, drivers benefit from infotainment systems that combine luxury, functionality, and long-term value.

    BOE Top Automotive Screen Portfolio

    BOE stands as a global leader in automotive display solutions, driving innovation through advanced integration and cutting-edge technology. BOE’s partnerships with leading automotive brands and technology firms have accelerated the adoption of high resolution touchscreens and immersive cockpit experiences. In 2025, BOE showcased many industry leading technologies on automotive displays, including a next-generation, full-spectrum portfolio that is already in mass production:

    • world premiere smart cockpit interactive devices HERO ( representing Healthiness, Entertainment, Relaxation and Office)

    • slidable and foldable flexible OLEDs

    • Mini/Micro LED panels with million-level contrast

    Spanning every size from 15 inches to 48 inches, the world premiere product lineup covers every in-vehicle scenario—from compact sedans to executive limousines and adventure SUVs.

    HERO Smart-Cockpit Interactive Devices (World-First)

    At CES 2025, BOE showcased the world premiere smart cockpit -- BOE’s HERO platform -- introducing a new era of interactive automotive displays, setting benchmarks for smart cockpit experiences. The HERO suite integrates advanced technologies that enhance safety, personalization, and user engagement. Automakers leverage these innovations to create vehicles that respond intelligently to driver and passenger needs.

    Innovation Products/Technologies

    Description

    12.3" Wooden Display

    Designed for private calls and meetings, offering a discreet communication environment.

    44.8" Panoramic Head-Up Display

    Utilizes oxide technology and Mini LED backlight with 2,850 zones, achieving 9K resolution.

    Intelligent Steering Wheel

    Features under-screen ultrasonic fingerprint technology for personalized settings.

    Haptic and Force Sensing System

    Enhances user interaction with tactile feedback and pressure sensitivity.

    Glasses-Free 3D Display

    Delivers a three-dimensional viewing experience without the need for special glasses.

    10.95'' Switchable Privacy Display

    Allows users to toggle between private and public viewing modes for sensitive information.

    ECG&HOD System

    Monitors the driver’s electrocardiogram and heart rate in real time to prevent fatigue driving.

    15.05" Flexible OLED Edge 3D Display

    Central display with flexible form factor and advanced visual capabilities.

    17.3" Ceiling Screen

    Expands the smart cockpit with additional overhead display options.

    Distortion Correction Algorithm

    Ensures clear and accurate projection on the windshield for head-up displays.

    BOE’s HERO platform transforms the in-car environment by merging intelligent sensing, health monitoring, and immersive visual experiences. The 12.3-inch wooden display creates a private space for confidential conversations, ideal for business professionals on the move. The 44.8-inch panoramic head-up display projects high-resolution navigation and safety alerts directly into the driver’s line of sight, reducing distraction and improving situational awareness.

    The intelligent steering wheel uses ultrasonic fingerprint recognition, allowing drivers to access personalized profiles and settings instantly. This feature streamlines authentication and enhances security. Haptic and force sensing systems provide tactile feedback, making touch interactions more intuitive and reducing the need for visual confirmation.

    Glasses-free 3D displays deliver depth and realism to navigation maps and entertainment content. Passengers enjoy a cinematic experience without additional accessories. The switchable privacy display protects sensitive information, supporting both individual and shared use cases within the vehicle.

    Health and safety remain central to HERO’s innovations. The ECG&HOD system continuously monitors the driver’s heart rate and electrocardiogram, alerting the driver to signs of fatigue or stress. This proactive approach helps prevent accidents and supports overall well-being.

    Flexible OLED edge displays and ceiling screens expand the possibilities for cockpit design. Automakers can create adaptive, multi-layered interfaces that respond to different driving scenarios. The distortion correction algorithm ensures that projected information remains clear and legible, regardless of windshield curvature.

    BOE’s HERO Interactive Innovations redefine the smart cockpit, blending advanced display technology with intelligent sensing and health monitoring. These features position BOE at the forefront of automotive user experience, delivering safety, comfort, and personalization for the next generation of vehicles.

    Flexible & Foldable Screens

    31.6-Inch Spliced Automotive Slidable OLED

    At CES 2025, BOE’s showcased the largest spliced slidable automotive display in the industry -- 31.6" Spliced Slidable OLED screen, which won CES 2025 Innovation Award -- introducing a new era of flexibility and adaptability in automotive interiors. This display can retract or extend as needed, offering multiple configurations to suit different driving scenarios. The screen size can be adjusted from 17.6″ to 24.6'', and the slidable design supports aspect ratios from 32:9 to 18:9, providing versatility for navigation, entertainment, or collaborative in-car activities.

    The integration of flexible display technology allows automakers to design curved or foldable dashboards, enhancing both aesthetics and functionality. Drivers benefit from customizable interfaces, while passengers enjoy an immersive media experience. The flexible screen's adaptability supports the trend toward personalized smart cockpits.

    Automotive brands increasingly seek integration of slidable screens to create futuristic, clutter-free interiors. The technology’s adaptability, enhanced user interaction, and sleek design have made it a preferred choice for next-generation vehicles.

    Zeekr MIX “Cinema Edition” (2026)
    The screen hides in the headliner while driving and deploys for camping mode. The post-order interviews show that many of the buyers were influenced by the rollable display.

    15.05-Inch Electric Foldable OLED

    BOE showcased its Foldable+Curvable Flexible Automotive Display at CES 2025, including a 15.05-Inch electric foldable display and 17-Inch Morphing Curved "Breathing Screen". The 15.05-Inch Electric Foldable OLED introduces a new level of flexibility to vehicle interiors in 2025. The foldable design adapts to various dashboard configurations, maximizing space utilization. Drivers and passengers experience a more ergonomic and visually appealing cockpit. The motorized mechanism allows the display to retract or extend as needed, supporting different driving scenarios and preferences.

    • Super small bending radius fits seamlessly into compact or spacious dashboards.

    • Automotive grade f-OLED.

    • Eye-tracking technology enhances user interaction, making better control experience.

    • Haptic feedback provides tactile responses, reducing distractions and improving safety.

    Automakers integrate this display to create smart cockpits that prioritize both aesthetics and convenience. The advanced features support personalized settings, allowing users to adjust the interface for navigation, entertainment, or vehicle controls. The foldable screen’s adaptability leads to a cleaner, more organized interior, reflecting the latest trends in automotive design.

    BOE’s partnerships with leading car brands demonstrate the practical benefits of motorized foldable screens. Vehicles equipped with this technology offer a premium experience, combining innovation with everyday usability.

    17-Inch Morphing Curved "Breathing Screen"

    BOE‘s 17-Inch Morphing Curved "Breathing Screen" stands out for its dynamic interactivity. This center console display can switch between curved and flat modes, adapting to different usage scenarios. Electric folding and bending capabilities allow the screen to expand or retract, optimizing visibility and accessibility for both drivers and passengers.

    • The foldable entertainment screen for the passenger seat features an R3 bending radius.

    • Users can select curved or flat configurations based on their needs.

    • The morphing design supports immersive entertainment and streamlined vehicle controls.

    Automotive designers use this display to create futuristic interiors that respond to user preferences. The morphing capability enables seamless transitions between driving and entertainment modes. Passengers enjoy a personalized experience, while drivers benefit from enhanced ergonomics and reduced distraction.

    The "Breathing Screen" reflects BOE’s commitment to interactive innovation. Its versatility and advanced engineering set a new standard for in-car displays.

    Mini / Micro LED

    31.5-Inch 4K Chip-on-Glass (COG) Active Matrix (AM) Mini LED

    BOE’s 31.5-Inch Mini LED AM MNT screen is the largest of its kind in the display industry. This model uses a glass substrate to achieve ultra-thin construction and exceptional durability. The 4K resolution ensures crisp visuals, making navigation maps, vehicle data, and entertainment content vivid and easy to interpret. Mini LED backlighting delivers precise local dimming, resulting in deep blacks and high contrast ratios. Drivers and passengers experience reduced glare and improved visibility, even in challenging lighting conditions.

    • ultra-high zoning for precise light control, up to 4,608 light-emitting diodes and 1,152 zones for precise light control.

    • a million-level contrast

    • ultra-high brightness up to 1,000 nits

    • 144Hz refresh rate

    • ultra wide color gamut, up to 99% coverage of the DCI-P3 color gamut, color depth up to 10-bit AM driving for no flicker (Rheinland Certified)

    • well satisfying the needs of multiple scenarios such as gaming, audio/video editing, graphic design, and in-vehicle passenger entertainment.

    Automakers choose this display for its robust performance and adaptability. The glass-based design resists warping and thermal expansion, which is critical for vehicles exposed to temperature extremes. The active matrix structure allows for rapid refresh rates and smooth transitions between functions. Luxury brands integrate this technology into digital dashboards and infotainment centers, providing a premium user experience.

    BOE’s partnerships with global car manufacturers highlight the reliability and versatility of the 31.5-Inch 4K Glass-Based Active Mini LED. This solution supports the trend toward larger, more immersive in-car interfaces.

    44.8-Inch Panoramic HUD (PHUD)

    The 44.8-Inch Panoramic HUD (PHUD) transforms the way drivers interact with vehicle information. BOE engineers designed this head-up display to span the entire windshield, projecting navigation cues, safety alerts, and vehicle data directly into the driver’s line of sight. The panoramic format covers a wide field of view, reducing the need for drivers to glance away from the road.

    • Incorporating advanced oxide technology and Mini LED backlights with 2,850 dimming zones

    • ultra-high 9K resolution

    • 7000 nits peak brightness (10% area)

    • a million-to-one contrast ratio

    PHUD uses advanced optical technology to maintain clarity and brightness in varying lighting conditions. The display supports augmented reality overlays, which enhance situational awareness and improve reaction times. Automakers integrate PHUD to deliver a futuristic cockpit experience, merging essential information with immersive graphics.

    • The panoramic HUD increases safety by minimizing distraction.

    • Augmented reality features guide drivers through complex intersections and traffic scenarios.

    • The wide display area supports customizable layouts for navigation, alerts, and entertainment.

    BOE’s PHUD sets a benchmark for head-up displays, combining innovation with practical benefits for everyday driving. In application case like NIO ET9 Executive Flagship, the brand removed traditional cluster and made all info projected on windshield. Media test drives praise the “zero visual break” experience.

    LCD Display Innovations

    UB Cell Smart Display

    In the LCD area, BOE leveraged deep optimizations of its ADS Pro technology to unveil the world-first premium UB Cell Smart Display. At CES 2025, BOE launched the world-premium UB Cell Smart Display debuts globally

    • ultra-high 3,000:1 contrast ratio

    • remarkably low 0.7 % reflectance

    • 95 % BT.2020 color gamut

    • 12.1-inch ultra-wide-band (5–144 Hz) dynamic-refresh tablet integrates BOE’s proprietary set-level technology for on-the-fly refresh-rate adjustment

    Delivering an ultra-high 3,000:1 contrast ratio, a remarkably low 0.7 % reflectance, and a 95 % BT.2020 color gamut, the UB Cell screen(LCD) even surpasses OLED panels to revolutionize visual fidelity across the board. Going further, the new UB Cell is the industry’s first to integrate both PNL-embedded temperature and ambient-light sensors, enabling an AI assistant to perceive its surroundings in real time and automatically tune picture modes to match ambient brightness and temperature. Complementing this is BOE’s debut dynamic local-refresh technology, which boosts motion smoothness while simultaneously delivering intelligent interaction and significantly lower power consumption.

    User Experience and Personalization

    User Experience and Personalization
    Image Source: pexels

    Customizable Interfaces

    Modern infotainment systems have moved beyond one-size-fits-all dashboards. Customizable interfaces now empower drivers and passengers to shape their car deck touch screen environment according to their unique needs. This shift enhances both comfort and satisfaction for a wide range of users.

    • Drivers can adjust dashboard layouts, choosing which widgets or features appear most prominently.

    • Adaptable interfaces allow users to change font sizes and color contrasts, making information easier to read for those with vision impairments.

    • Voice command options provide an alternative for users who may find traditional touch controls challenging.

    • User testing with diverse populations helps manufacturers identify and remove barriers, ensuring that infotainment systems remain accessible to everyone.

    Historically, standardized dashboards often failed to address individual preferences. Today, customizable interfaces fill this gap by letting users personalize their infotainment experience. This personalization not only increases comfort but also supports safer driving by reducing the need to search for controls or information.

    1. Customizable interfaces let users tailor dashboard layouts and features.

    2. Personalization leads to greater driver comfort and satisfaction.

    3. Enhanced accessibility benefits users with disabilities or specific vision needs.

    Customizable infotainment systems create a more inclusive and enjoyable driving experience for all.

    Safety and Accessibility

    Safety and accessibility remain central to the evolution of connected infotainment systems. Manufacturers design these systems to minimize distraction and support drivers in every situation. Features such as voice-activated navigation and hands-free controls help drivers keep their focus on the road.

    Infotainment integration with advanced driver assistance systems further improves safety. Real-time alerts, lane departure warnings, and adaptive navigation cues appear directly on the display, reducing reaction times. Adjustable display settings, such as brightness and contrast, ensure that information remains visible in any lighting condition.

    Accessible infotainment systems also cater to users with physical or cognitive challenges. Large touch targets, simplified menus, and customizable shortcuts make it easier for everyone to interact with the system. Voice commands and gesture controls offer alternative ways to operate navigation and entertainment features, supporting a safer and more connected driving experience.

    By prioritizing safety and accessibility, modern infotainment systems help drivers and passengers stay informed, comfortable, and secure on every journey.

    Trends and Future Directions

    Tactile Controls and Interface Design

    Automotive display technology continues to evolve, with tactile controls and interface design shaping the future of in-car experiences. Industry leaders, including BOE, drive innovation by integrating advanced features that enhance both safety and usability. Modern infotainment systems now rely on a combination of touch, gesture, and voice controls to deliver seamless interaction.

    The following table highlights key trends in tactile controls and interface design for automotive touch screens:

    Trend

    Description

    Voice recognition and AI

    AI-driven voice assistants manage vehicle functions, making infotainment more intuitive and responsive.

    Gesture control

    Drivers use hand gestures to operate features, reducing the need for direct screen contact.

    Haptic feedback

    Tactile responses provide confirmation for inputs, allowing users to interact with the infotainment system without looking away from the road.

    Expansion in autonomous vehicles

    Advanced touch screens control navigation, entertainment, and vehicle settings in self-driving cars.

    Modular systems

    Customizable layouts let users personalize their infotainment interface, reflecting a shift toward user-centric design.

    Sustainability efforts

    Eco-friendly screens and recyclable components address environmental concerns and improve energy efficiency.

    Haptic feedback stands out as a critical advancement. Drivers receive physical cues when interacting with the infotainment system, which helps maintain focus on the road. Gesture control also reduces distraction by allowing users to adjust settings or access navigation with simple hand movements. Voice recognition, powered by AI, enables hands-free operation of navigation and entertainment features, supporting a safer driving environment.

    Modular systems offer another layer of personalization. Users can rearrange widgets, select preferred layouts, and tailor the infotainment experience to their needs. As autonomous vehicles become more common, touch screens will play a central role in managing navigation and entertainment, making interface design even more important.

    The future of tactile controls will blend physical feedback, gesture recognition, and AI-driven voice commands, creating a more immersive and safer infotainment environment.

    Sustainability and Efficiency

    Sustainability and efficiency have become top priorities in the development of car deck touch screen technology. Manufacturers now seek solutions that reduce environmental impact while maintaining high performance. BOE and other industry leaders implement several strategies to achieve these goals, not only benefiting the environment but also enhancing the driving experience. Lighter and more efficient displays contribute to better fuel economy in traditional vehicles and longer range in electric models. Infotainment systems that use less energy help automakers comply with stricter emissions standards.

    As sustainability becomes a core value in automotive design, the industry will continue to prioritize eco-friendly materials and energy-efficient infotainment solutions.

    Car deck touch screen technology has transformed car infotainment systems and vehicle infotainment systems. Drivers and passengers now enjoy safer, more personalized journeys. The best car infotainment systems deliver advanced features, intuitive controls, and seamless connectivity. Leading brands like BOE continue to set new standards. Ongoing innovation in vehicle infotainment systems and car infotainment systems will shape the future of driving. Staying informed helps users make the best choices.

    FAQ

    What makes BOE’s automotive displays stand out from competitors?

    BOE’s displays offer high resolution, advanced touch sensitivity, and innovative form factors. The company leads with features like flexible display, supper high-level LCD technology like UB cell, and energy-efficient materials. Automakers choose BOE for reliability, customization, and seamless integration into modern vehicle interiors.

    How do car deck touch screens improve driver safety?

    Touch screens reduce physical buttons, allowing drivers to access controls quickly. Features like voice commands, gesture recognition, and head-up displays help drivers keep their eyes on the road. Real-time alerts and adaptive interfaces further support safer driving.

    Are BOE’s touch screens compatible with all vehicle types?

    BOE designs its displays for a wide range of vehicles, including sedans, SUVs, and electric cars. It collaborates with global automakers to ensure compatibility and easy integration with various dashboard layouts and infotainment systems.

    Can users customize the interface on BOE’s car deck displays?

    Yes. BOE’s systems support customizable layouts, widget placement, and color schemes. Drivers and passengers can personalize dashboard information, adjust accessibility settings, and select preferred control methods, such as touch, gesture, or voice.

    Do BOE’s automotive displays support over-the-air updates?

    Many BOE-equipped systems allow over-the-air software updates. Automakers can deliver new features, security patches, and interface improvements remotely, ensuring the infotainment system stays current and secure.

    See Also

    Unveiling BOE's Cutting-Edge Smart Cockpit Display Innovations

    Investigating BOE's Flexible Display Advances Impacting Consumer Technology

    The Role of LCD Screens in Improving EV Charging User Experience

    BOE Impresses at CES 2025 with Its HERO Cockpit Technology

    Experience the Next Generation of Home Entertainment with BOE's AI Media Hub